Crack Consumes: this is the title of the film/live ad which has drawn attention of thousands on digital environments. A initiative of the “Parceria Contra as Drogas”, Brazilian alliance of the Partnership for a Drug Free America , created by Talent Brazil, the case presents two big ads of the campaign, located at “Galeria do Rock”, a gathering place for young opinion makers, also neighbor to the region where is concentrated the crack dealing and consumption in Sao Paulo. Surprisingly, the posters, which were printed in dough, are live-eaten by worms, impacting the gallery visitors. A job which was only possible after months of studies made by researchers and biologists. This campaign focus on preventing the crack trial, once the drug is dramatically more addictive than the other.
- URL http://www.youtube.com/watch?v=Ra5nfvAAqP8
- Client Partnership Against Drugs
- Agency Talent, São Paulo
- Country Brazil