Sam Kekovich gets Lambnesia in this year’s MLA Australia Day Campaign

 

Kekovich tells viewers that he is suffering from “Lambnesia” which causes symptoms of unAustralianess.

The scene was set for the campaign with Ten uploading a video to its YouTube channel last week which appeared to show Kekovich being injured by a misdirected cricket ball during a live cross with weatherman Tim Bailey.

Sam Kekovich gets Lambnesia in this years MLA Australia Day campaign    Screen shot 2013 01 10 at 5.43.34 AM 234x210

The reveal was due to take place on Seven’s Today Tonight yesterday evening, but the network extended its news bulletin to cover the bush fires emergency, with Kekovich appearing on Sunrise this morning.

The ad retains Kekovich’s signature rant to camera. The campaign, from creative agency BMF, aims to drive consumers to a website where they are invited to take part in the “National Lambnesia Test“.

Go on take the test and let GSR know how you go ….

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