Living in a world of pantone…


Pantone has revealed its Color of the Year 2012, vivacious Tangerine Tango

17_1463_Tangerine_TangoPantone LLC, Carlstadt, New Jersey (an X-Rite company), has designated Tangerine Tango the 2012 color of the year. It is a spirited reddish orange that provides the spark we need to recharge and move forward in 2012. While Honeysuckle, the 2011 color of the year, encouraged us to face everyday troubles with energy and vigor,Tangerine Tango (Pantone 17-1463), as the color of the year for 2012, is a vivacious, enticing hue. Tangerine Tango marries the verve and adrenalin rush of red with the friendliness and warmth of yellow to form a high-visibility, magnetic hue that emanates heat and energy.

“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.” Pantone LLC, Carlstadt, New Jersey (an X-Rite company), is the global authority on color and provider of professional color standards for the design industries.

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion as is being shown in this year’s New York Spring Fashion Week. Fashion designers featured in thePANTONE Fashion Color Report Spring 2012, include Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, who are incorporating this attractive orange into their spring collections. A fun, lively take on a traditional autumnal hue, Tangerine Tango will surely carry through to fall fashion as well.

In interior design, Tangerine Tango brings energy to interior spaces with patterned home accessories. Pillows, bedspreads and tabletop accessories in this high-impact hue add spice to any room. Or for an accent color, you can incorporate Tangerine Tango appliances and personal electronics as an unexpected pop of color. Looking for an inexpensive way to perk up your home? Paint a wall in Tangerine Tango for a dynamic burst of energy in the kitchen, entryway or hallway.

Tangerine Tango products are also available from Chronicle Books (publisher of “Pantone: The Twentieth Century in Color” and creator of Pantone paperback journals), MyColor inspired by Pantone (a spirited new collection of grab-and-go paints) and PANTONE PAINTS (Pantone’s line of superior-quality, eco-friendly paint.
PANTONE 17-1463 Tangerine Tango can also be cross-referenced to all other.

If you are wondering how Pantone comes up with the color of the year, the company says the color selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. For more information about Tangerine Tango or how to dress up your home this season with color, visit Pantone’s very informative website here.


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