Sacred Grounds serves up guilt-free pleasure

The Campaign Palace has brewed up a print and point-of-sale campaign for Sacred Grounds Organic Fair Trade Coffee with the tagline “The Coffee is Good. So You Don’t Have to Be”

The humorous campaign plays on taking the guilt out of pleasure and features a series of cheeky executions with the tagline “the coffee’s good so you don’t have to be”.ImageImageImageImage

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