A Lasting Impression

NEW ZEALAND FASHION CHAIN STORE SUPERETTE HAVE CREATED AN INGENIOUS YET CONTROVERSIAL PLOY TO PROMOTE THEIR ‘SHORT SHORTS AT SUPERETTE’ MARKETING CAMPAIGN. AD AGENCY DDB AUCKLAND GORILLA STYLE CAMPAIGN PLACED INDENTED PLATES ON BUS STOPS, MALL SEATS AND PARK BENCHES, SUBSEQUENTLY LEAVING IMPRINTS ON PEOPLE’S THIGHS.

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A Lasting Impression

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